Governments and consumer organizations are continuously advocating further reductions of sugar, fat or salt in food and beverage products. For example, the UK Food Standards Agency has announced even more challenging 2017 salt targets. Consumers are continuing to be more interested in healthier formulations.
For grain-based foods manufacturers, there is no shortage of positive whole grain messages for success. As part of a panel at the Whole Grains Council’s conference held Nov. 9-11 at the Hyatt Boston Harbor, representatives from three manufacturers — Bob’s Red Mill, Elevation Brands and Barilla — offered different takes on how to get those messages out.
A new wheat variety may have cracked the code to marry the fluffiness of white bread with whole grain nutrition.
For a long time, American bread makers have been in a bind. Many consumers like the texture and taste of white bread, but want the nutritional benefits of whole grains.
Quiet production days are ideal for testing products that could attract a new or different customer base, such as whole grain breads. Although the formulas take some tweaking to get right, adding a few whole grain breads to your product line can appeal to health-conscious consumers and fetch a premium price.