Puratos is launching its bakery enhancers in the Middle East and in Asia in response to growing demand for “western type” cakes with a long shelf life, said the firm.
Puratos announced the acquisition of Pure Food. This family-owned company, based in Latvia, is well-known for its production of fruit fillings. The acquisition, remaining subject to approval by the regulatory authorities, will strengthen Puratos’ position on the Nordic, Central and Eastern European markets.
An enzyme based margarine, butter and oil alternative for bakery goods can reduce the level of saturated and total fat in bread by up to 70 per cent, according to ingredients supplier Puratos.
Puratos has developed a healthy snacking concept, based around its existing Oxanti chocolate product and combinations with the company’s other ingredients.