Tag Archives: nutella

Ferrero sees sense after Nutella sugar rush

      Comments Off on Ferrero sees sense after Nutella sugar rush

Would your company issue a cease and desist letter to one of its biggest fans? That’s what Ferrero did. However, in a last-ditch outbreak of common sense, it withdrew its attack on someone who has promoted Nutella worldwide.

The Italy-based confectionery giant sent Sara Rosso, the founder and promoter of the annual World Nutella Day (which seeks to “celebrate” the spread brand), the letter, ordering the blogger to stop the event.

Share