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Nestlé Buys Majority Stake in Latin American Company Terrafertil

February 24th, 2018

Nestlé announced that it has acquired a majority stake in Terrafertil, a company selling natural, organic, plant-based foods and healthy snacks.

The move widens Nestlé’s presence in a fast-growing category in Latin America, the United States and the United Kingdom. Nestle did not say how much it was paying and how big a stake it was taking in the company.

Terrafertil, and its flagship brand ‘Nature’s Heart’, is recognized for its wide portfolio of natural and mostly organic products. It is the world’s largest buyer of goldenberries (Physalis), an Andean superfood high in vitamins and antioxidants.

The company was founded in 2005 in Ecuador by five entrepreneurs and is managed by three founding brothers, David, Raul and Daniel Bermeo. It quickly expanded its presence in Mexico, Colombia, Peru, Chile, and the United Kingdom. In 2017, it entered the United States with the purchase of ‘Essential Living Foods’. Terrafertil has received international recognition for its positive social impact through its work with hundreds of small farmers. It employs 400 people and has four factories in Ecuador, Mexico, Colombia and Chile.

The transaction includes all of Terrafertil’s operations and assets in the seven countries where it operates. Laurent Freixe, CEO of Nestlé Zone Americas said, “We are excited to welcome Terrafertil and its employees to the Nestlé family. Its natural, organic and healthy products fully support Nestlé’s purpose to enhance quality of life and contribute to a healthier future. This investment allows us to strengthen our presence in fast-growing categories such as plant-based foods, beverages and healthy snacks, known as ‘superfoods’ due to their high natural nutrient content.”

Freixe said “Terrafertil will continue to be managed by its founders. It will operate as a stand-alone entity, to leverage its unique corporate culture including entrepreneurial spirit, agility and flexibility.”

Nestlé brings several benefits and synergies. Beyond expanding our presence and distribution around the world, we will capitalize on its experience in areas such as Research and Development, marketing knowledge, and operational efficiencies. Above all, we share Nestlé´s commitment to society, to the communities where it operates and the environment”, said the Bermeo brothers, founding partners of Terrafertil.

Source: Abasto

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Nestlé brings premium artisan chocolate brand to UK market

February 3rd, 2018
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Swiss confectioner Nestlé plans to introduce its leading premium chocolate brand, Les Recettes De L’Atelier, to the UK following impressive growth across Europe. Although the high-end chocolate brand may not yet be familiar to the British market, supplies have just started via Sainsbury’s with stores stocking a range of smooth Swiss chocolate blocks with natural fruit pieces.

The brand, which roughly translates as “recipes of the artisan’s shop” is exclusive to the retailer in the UK and will be available in seven different flavors including: Raisins, Almonds and Hazelnuts; Orange Zest & Cacao Nibs; Whole Roasted Almonds & Hazelnuts; Salted Caramel; Roasted Almonds; Blueberries, Almonds & Hazelnuts; and Cranberries, Almonds & Hazelnuts.

The way the product is made, with fruit and nut inclusions clearly visible once unwrapped gives the chocolate a handmade, artisanal feel and means that each and every square of the chocolate is completely unique, according to Nestlé.

Premium chocolate is one of the fastest growing areas in confectionery and, until now, has been a gap in what we offer here in the UK,” says Alex Gonnella, Marketing Director for Nestlé’s UK confectionery business.

“What has already been achieved with Les Recettes De L’Atelier is very impressive, it’s a brilliant, luxury product and the reception we’ve seen from our colleagues here at Nestlé alone tells me that it will be very well received.”

“People, quite rightly, expect us to develop new, innovative and exciting confectionery, we’ve been doing it for more than a century, and Les Recettes De L’Atelier is a key part of our plans to keep our portfolio fresh and give confectionery fans exactly what they are looking for.”

Originally launched in Switzerland and France in 2014, Les Recettes De L’Atelier has grown to become Nestlé’s fastest growing confectionery brand in Europe and is now sold in more than 15 countries.

As it arrives in the UK for the first time it is the third biggest premium confectionery brand in the region.

The range is made with high-quality ingredients sourced from around the world and the launch is being supported on Facebook and Instagram as well as through a range of in-store activities.

The products follow the rest of Nestlé’s UK confectionery range in being free from artificial preservatives, colors and flavorings and are made with 100 percent certified sustainable cocoa as part of the Nestlé Cocoa Plan.

Source:  foodingredientsfirst.com

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Ruby chocolate: Nestlé’s KitKat becomes world’s first brand to adopt Barry Callebaut innovation

January 27th, 2018
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Barry Callebaut and Nestlé have partnered together for a world first – Japanese KitKat is the first consumer brand to launch a Ruby chocolate version named KitKat Chocolatory Sublime Ruby. As of tomorrow (January 19), Nestlé Japan Ltd. will launch the Ruby chocolate version of its iconic KitKat brand in KitKat Chocolatory stores in Japan and South Korea, as well as online, and according to Barry Callebaut, this means it will be available in more countries.

KitKat is the first to offer this fourth type of chocolate to consumers, just five months after Ruby chocolate was first launched by Barry Callebaut in September 2017. You can read FoodIngredientsFirst coverage from Shanghai here.

Speaking to FoodIngredientsFirst, Christiaan Prins, Head of External Affairs at Barry Callebaut, said: “With Ruby chocolate being launched just five months ago and now already having a brand adopt and bring it to the market is extremely exciting. The Nestlé team in Japan and South Korea were the quickest to catch onto this trend. With the launch being in Shanghai last year, which could well be why there is an extra appetite from Asian countries. But ultimately, it’s about who is the quickest to adapt and integrate Ruby into their brands, and this case it was Nestlé in Japan and Korea.”
Prins believes the color of Ruby chocolate appeals to a broad group of people, and the flavor, in particular, appeals to millennials, he says.
The Nestlé deal is exclusive for a limited time, initially for six months, but Barry Callebaut is confident about the future of Ruby chocolate. Prins adds: “Barry Callebaut’s gourmet brands are also looking at launching it in the first half of 2018, so we can expect that it will become much more visible in the coming months, on the market.”
Since the announcement in Shanghai, China, on September 5, 2017, Ruby chocolate has been attracting strong interest from chocolate connoisseurs throughout the world. The Ruby chocolate used in KITKAT Chocolatory Sublime Ruby has a fresh berry-fruity taste and characteristic color. Ruby chocolate is made from the Ruby cocoa bean. No berries, berry flavor nor color are added. The bean has a specific set of attributes, which Barry Callebaut managed to unlock through an innovative process that took many years to develop.
Also speaking with FoodIngredientsFirst, Sandra Martinez, Nestlé Global Head of Confectionery said: “KitKat is one of our leading confectionery brands that have a unique mix of heritage and innovation. It was first manufactured in 1935 and since then has been delighting consumers all over the world with its breakthrough innovation.”
In Japan, there are more than 350 different products in a large variety of flavors. KitKat Chocolatory in Japan was also specifically selected for the affinity between its position as the most luxurious line among the world-popular KitKat Made in Japan brand and the innovation of Ruby chocolate, she says.
“The market for KitKat in Japan is mature and consumers are keen to try new and interesting flavors – that makes it a natural choice for us to launch KitKat Chocolatory Sublime Ruby in Japan.” “Our strategy is to continue delighting consumers with the best possible products, solutions and services. We are happy to share more news with you once it becomes available,” Martinez notes.
“Sublime Ruby” was created through the craftsmanship of top pâtissier Yasumasa Takagi. It will be available for purchase in the KitKat Chocolatory stores as well as online. KitKat Chocolatory is a specialty store in Japan and South-Korea selling premium KitKat chocolates created with meticulous attention to ingredients and preparation methods under the direction of Yasumasa Takagi, owner-chef of Le Pâtissier Takagi.
Antoine de Saint-Affrique, CEO of Barry Callebaut commented: “I am very pleased that our innovative breakthrough Ruby chocolate has come to life so quickly through our partnership with Nestlé and the pioneering KitKat Brand in Japan. Nestlé was very quick in spotting the trend and in introducing a Ruby chocolate version of KitKat, which will entice consumers across Asia and beyond.”
‘KitKat Chocolatory Sublime Ruby’ will be available from Friday, January 19, in time for Valentine’s Day.
• KitKat Chocolatory Sublime Ruby 1 piece: 400 JPY (US$3.59)
• KitKat Chocolatory Sublime Valentine’s Assortment 5 pieces: 1,800 JPY (US$16.18)
• KitKat Chocolatory Sublime Valentine’s Assortment 7 pieces: 2,400 JPY  (US$21.57)
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Nestle to sell US confectionery business to Ferrero for $2.8bn

January 27th, 2018
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Nestlé has agreed to sell its US confectionery business, made up of more than 20 brands, to Italian confectionery giant Ferrero for $2.8bn.

The confectionery business of Nestle in the US makes up about 3% of US Nestle Group sales.

In 2016, the US confectionery business earned around $900m for the group.

Some of the well-known chocolate brands of Nestle in the US include Butterfinger, Crunch, BabyRuth, 100Grand, Raisinets, SnoCaps and Chunky to go along with sugar brands like SweeTarts, LaffyTaffy, Nerds, Gobstopper and BottleCaps.

Nestlé CEO Mark Schneider said: “With Ferrero we have found an exceptional home for our U.S. confectionery business where it will thrive.

“At the same time, this move allows Nestlé to invest and innovate across a range of categories where we see strong future growth and hold leadership positions, such as pet care, bottled water, coffee, frozen meals and infant nutrition.”

The transaction will not include Nestlé’s Toll House baking products, which the company will continue to develop. Nestle said that it will stay committed to expanding its confectionery activities outside the US, especially with its global chocolate bar brand KitKat.

For Ferrero, the acquisition is expected to help it become the third largest confectionary company in the US market. Ferrero’s brands in the US include Tic Tac, Ferrero Roche, Nutella, the Fannie May and Ferrara Candy.

As part of the deal, Ferrero will also acquire Nestlé’s US manufacturing facilities in Bloomington, Franklin Park and Itasca, all located in Illinois. It will also retain employees working for Nestle’s confectionary business.

Ferrero Group executive chairman Giovanni Ferrero said: “In combination with Ferrero’s existing U.S. presence, including the recently acquired Fannie May Confections Brands and the Ferrara Candy Company, we will have substantially greater scale, a broader offering of high-quality products to customers across the chocolate snack, sugar confectionary and seasonal categories, and exciting new growth opportunities in the world’s largest confectionary market.”

The transaction is anticipated to be completed around the end of the first quarter, subject to customary approvals and closing conditions.

Source:  food-business-review.com

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Ferrero close to buying Nestlé’s US confectionery unit

January 13th, 2018
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Ferrero is reportedly close to buying Nestlé’s US confectionery business in a deal which is expected to reach $2.8 billion.

The Italian company, which produces Nutella, Tic Tacs and Ferrero Rocher, is keen to expand its business in the US following last year’s purchases of Ferrara Candy – the third-largest manufacturer of non-chocolate confectionery in the US – and boxed chocolate company Fannie May.

It has come out on top in an action process to acquire the Nestlé unit, ahead of Hershey, and an agreement could be signed as early as Sunday, according to Bloomberg.

If a deal does go ahead, it would make Ferrero the third-largest confectioner in the US, after Mars and Hershey. Other brands within the Nestlé US confectionery portfolio include SweeTarts, Nerds, 100Grand, SkinnyCow, Raisinets, Chunky, OhHenry! and Baby Ruth.

Last month, Hershey bought Tyrrells and Skinny Pop owner Amplify Snack Brands in a deal worth around $1.6 billion as it expands away from high-sugar foods.

Nestlé announced last June that it was considering putting its confectionery business up for sale. The unit generated $924 million in sales last year.

The world’s biggest food company has been under pressure to sell underperforming areas of its business after hedge fund Third Point invested $3.5 billion in the company in June.

When completed, the deal will be the first major Nestlé divestment since Mark Schneider took over as CEO. He said the company aims to focus high-growth categories like coffee, infant nutrition, pet care and bottled water. Between them, they account for more than half of group sales and are growing almost 2% faster than Nestlé’s other categories.

Towards the end of last year it bought vitamin producer Atrium Innovations for $2.3 billion and US coffee brand Chameleon Cold-Brew.

Source: Foodbev

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Nestle to reduce sugar and salt content in its products by 2020

August 26th, 2017
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Nestle R&D Centre Singapore is committed to cutting down the sugar and salt content in its products by 2020.

The food and beverage company is looking at reducing the sugar content by five per cent and salt by 10 per cent within the next three years.

Nestle R&D Centre Singapore managing director Dr Tan Sze said Nestle made the commitment in line with its objective of “enhancing the quality of life and contributing to a healthier future”.

Nestle R&D Singapore is among the 40 research and development (R&D) centres established by Nestle all over the world to improve the taste, safety and quality of all its products.

Nestle R&D Singapore is responsible for the global and regional product development of the company’s Milo, Nescafe, Maggi and Nestle Professional brands.

Tan said the need to reduce the sugar content in its products has become more relevant now than ever as Asia’s elderly population is projected to reach almost a billion by 2050.

“This region is going to have the most number of elderly people in the world in the next few decades,” she told reporters during a recent media tour of the centre.

Reduce salt content

Tan said besides sugar, Nestle was also looking at reducing its products’ salt content because, according to the Singapore Health Promotion Board, the average Singaporean consumed around 9g of salt per day, which was 4g higher than the amount recommended by health experts.

Nestle Singapore’s Marketing and Communications director Phee Chat Chow said the company planned to collaborate with the Singapore Health Promotion Board to create more awareness among the people on the need to reduce their intake of sugar and salt on a daily basis.

Phee said the task required collaborative effort as it would not be easy for Nestle alone to educate the nation.

Diabetes, a rising concern

In Singapore, diabetes is the second leading cause of morbidity and mortality. The republic has more than 400,000 diabetic patients, with another 430,000 in the pre-diabetes stage and at risk of developing the disease.

Prime Minister Lee Hsien Loong’s National Day message on Tuesday touched on the prevalence of diabetes, among other issues.

Pointing out that one of the key reasons for ill health in old age is diabetes, he said nearly a third of those over the age of 60 have diabetes.

“We have good doctors and hospitals. But actually, it is much better for us to stay healthy and not have to go to the hospital at all!

“Singaporeans are living longer today. But our elderly experience an average of eight years of poor health at the end of their lives. Eight years is a long time and can also be a burden for the families,” he said.

Opt for plain water

“At first, diabetes is an invisible disease. But over time, its consequences are severe (and it can lead to) blindness, heart disease, kidney failure and amputated limbs. This is why we must go all out to fight diabetes,” he said in his message.

“It is not just about more hospital facilities and better treatment. It also depends crucially on personal choices and lifestyles, to prevent diabetes in the first place.”

Urging Singaporeans to take responsibility for their own health, the prime minister said they must make an effort to watch their diet, exercise regularly and drink plain water instead of soft drinks.

Such a lifestyle should start from young and it will help reduce the risk of diabetes and enable one to stay healthy and live well, he said. — Bernama

Source:  themalaymailonline.com

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Nestlé Explores Potential Sale of US Confectionery Business

July 1st, 2017
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Nestlé will explore strategic options for its US confectionery business, including a potential sale. The company has announced a review covering the US market will be completed by the end of this year.

Nestlé’s US confectionery business had sales of around CHF900m in 2016. It primarily includes popular local chocolate brands such as Butterfinger, BabyRuth, 100Grand, SkinnyCow, Raisinets, Chunky, OhHenry! and SnoCaps, as well as local sugar brands such as SweeTarts, LaffyTaffy, Nerds, FunDip, PixyStix, Gobstopper, BottleCaps, Spree and Runts. It also comprises the international chocolate brand Crunch.

The strategic review does not cover Nestlé’s iconic Toll House baking products, a strategic growth brand which the company will continue to develop in the US market.

Nestlé underlines that it remains fully committed to growing its leading international confectionery activities around the world, particularly its global brand KitKat. Nestlé’s global confectionery sales amounted to CHF 8.8 billion in 2016.

With sales of CHF 26.7 billion in 2016, the US is Nestlé’s largest market. The confectionery business represents about 3% of US sales. Nestlé products can be found in 97% of US households.

Nestlé says it will continue to invest and grow in the US, where it has leadership positions across a large number of categories such as pet care, bottled water, frozen meals, infant food and ice cream.

Source:  worldbakers.com

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Nestle considering sale of U.S. confectionery business

June 17th, 2017
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Nestle S.A. announced June 15 it is undertaking a strategic review of its U.S. confectionery business. One option under consideration is a sale of the business, according to the company.

Nestle’s U.S. confectionery unit features such brands as Butterfinger, BabyRuth, Skinny Cow, Raisinets and others, and generates approximately $922 million in annual revenues. The company added that the strategic review does not include Nestle’s Toll House baking products business.

“Nestle remains fully committed to growing its leading international confectionery activities around the world, particularly its global brand KitKat,” the company said.

Nestle’s global confectionery sales were 8.8 billion Swiss francs ($9 billion) in 2016.

In 2016, Nestle ranked fifth in U.S. confectionery market share with 4.5% of the market, according to data from Nielsen for the 52 weeks ended Oct. 8, 2016. Category leaders included The Hershey Co. (31%), Mars Inc. (29.1%), Mondelez International (5.3%) and Lindt/Ghirardelli (5.3%).

Source:  bakingbusiness.com

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Nestle to slash sugar content of its confectionery by a tenth

March 11th, 2017
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Confectionery brand Nestle has vowed an across the board reduction of 10% in the sugar content of its chocolate and sweets in the UK and Ireland by 2018.

Recipe changes will affect some of Britain’s best known chocolate brands including Milkybar, Yorkie, Smarties and Quality Street.

It is estimated that this one change will reduce the amount of sugar used by 7,500 tonnes versus 2015 levels and comes in the wake of a threatened ‘sugar tax’ by the UK government to force manufacturers to make healthier products.

In lieu of sugar Nestle plans to use higher quantities of existing ingredients or to source natural alternatives to keep calorie counts down and has already ruled out the use of artificial sweeteners.

A spokesperson for food and drink multinational said: “The 10% reduction is not a case of a straight swap of sugar for another ingredient – it will be achieved in a number of different ways so that we can make sure that the taste is as good or better from product to product.

“We are not announcing specific changes to brands at this stage but over the coming months and years we will introduce revised products that make incremental reductions on sugar in different ways that, when added up, make a big difference overall to the nation’s diet while still maintaining taste.”

Nestle has invested heavily in sourcing alternatives to sugar and recently claimed to have made a breakthrough by reformulating sugar to allow them to reduce volume by 40% while maintaining taste.

In recent months drinks brands Lucozade, Orangina and Ribena took steps to reduce sugar content by 50% ahead of a targetted 2018 implementation date for the sugar tax.

On the digital front, Nestlé’s digital boss Pete Blackshaw, recently gave a run down of the company’s thoughts on Snapchat, he said: “Facebook can’t ignore it, and neither can we.”

Source: thedrum.com

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Nestle loses EU Kit Kat trade mark tussle with Cadbury

December 24th, 2016
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Nestle  has lost a tussle with rival Mondelez International  over the validity of its EU trade mark for the shape of the Kit Kat chocolate biscuit bar in an EU court which said it should be re-examined.

Cadbury Schweppes – now owned by Mondelez International – asked the European Union Intellectual Property Office (EUIPO) to declare the Kit Kat four fingers trade mark invalid in 2007.

The EUIPO dismissed that application on the grounds that the Kit Kat shape had acquired “distinctive character” through its use.

On Thursday the EU’s second-highest court annulled that dismissal.

The EUIPO will have to re-examine whether the Kit Kat four fingers bar has acquired distinctive character through its use within all EU member states, not just across the EU generally, the General Court of the EU said in a statement.

In 2006 the EUIPO registered the Kit Kat shape as a trade mark in sweets, bakery products, pastries, biscuits, cakes and waffles.

The General Court, based in Luxembourg, said the EUIPO had not established use of the trade mark in bakery products, pastries, cakes and waffles.

If a trade mark is registered for a category of goods which also has sub-categories, then it applies only to goods where it has been put to use, the court said.

In addition, Nestle would have to prove that when it applied in 2002, its Kit Kat shape had already gained distinctive character through use in all 15 of the states that had joined the bloc by then.

It was not enough for Nestle “to show that a significant proportion of the relevant public throughout the EU, merging all the member states and regions, perceives a mark as an indication of the commercial origin of the goods designated by the mark,” the Court said.

The Court said EUIPO had found that Kit Kat shape had acquired distinctive character in 10 countries – Denmark, Germany, Spain, France, Italy, the Netherlands, Austria, Finland, Sweden and the UK – but not in countries including Belgium, Ireland, Greece and Portugal.

Nestle said it was pleased the court had acknowledged that the four finger-shape trade mark has acquired distinctiveness in 10 member states of the EU.

“The four finger-shape has been used throughout the EU by Nestle for decades and is known by consumers as being KIT KAT,” the company said. “We continue to review the findings and consider our position.”

Nestle has the option of appealing against the decision before the EU’s highest court within two months.

Source: Reuters

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