NeoMedia Technologies, pioneers in the mobile barcode industry, has granted Mondel?z Global a worldwide, non-exclusive license to the company’s patents related to mobile barcode resolution. In addition, Mondel?z has selected NeoMedia as an approved vendor for mobile barcode management solutions.
Mondelez International has launched a mobile marketing initiative. The new program aims at igniting the company’s consumer connections by working and collaborating with some of the brightest and most innovative minds in the mobile space – start-up entrepreneurs. The program will pair Mondelez International’s power brands with select start-ups to not only accelerate and scale existing mobile innovations, but also incubate brand new mobile ventures, each in just 90 days.