Mars Chocolate UK is celebrating its 80th year in the UK.
The Mars story began in the UK in 1932 when Forrest E Mars, Sr, moved to the UK with money ‘in his back pocket’ to set up a new business and the recipe for his family’s Milky Way bar that had already proven to be a huge success in his native US.
Mars Chocolate has made significant progress in just three years towards fulfilling its 2009 pledge to purchase its entire cocoa supply from certified sustainable sources by 2020. The company stated that it had met its 2011 goal of purchasing ten percent of its total cocoa supply as certified sustainable, and in 2012 it will exceed its original target of 20 percent, making it the largest user of certified cocoa in the world. Based on current buying arrangements, the company projects that they will purchase nearly 90,000 tons of certified cocoa.
Confectionery giant Mars predicts a major cocoa shortage by 2020 and reveals harmonization of global cocoa certification programmes to ensure meaningful income hikes for farmers is one of its sustainable cocoa project goals.