Retailers emphasize freshness, nutrition and service
Ferrero is set to spend £5 million over the next year developing a recognisable ‘personality’ for its Kinder Chocolate brand in the UK confectionery market.
Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum and candy, today announced it will host an Oreo Trending Vending Lounge, a space that will deliver deliciously hyper-personalized and customized snacks based on real-time data collection, for SXSW Interactive Festival attendees. This creative space is made possible by the Oreo Trending Vending Machine, a new way of imagining the future of snacking distribution and consumer engagement through increasing connectivity and customization.
As 2013 planning season draws near, businesses will again intensely think about what consumers might want and need. Competition will continue to intensify and we will all continue to look for uncontested market spaces where we can add value. These spaces are increasingly hard to find, yet the emerging small household demographic represents such a space.
Mondelez International has launched a mobile marketing initiative. The new program aims at igniting the company’s consumer connections by working and collaborating with some of the brightest and most innovative minds in the mobile space – start-up entrepreneurs. The program will pair Mondelez International’s power brands with select start-ups to not only accelerate and scale existing mobile innovations, but also incubate brand new mobile ventures, each in just 90 days.