Tag Archives: Kraft

Kraft v.p. gives sodium-reduction strategies

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A product’s sales volume will affect how much emphasis Kraft Foods Inc. places on reducing the product’s sodium content, said Richard Black, vice-president of global nutrition. For example, reducing sodium content by 15 mg in a product with 100 million lbs in annual sales would have more overall impact than by reducing sodium content by 200 mg in a product… Read more »

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Cadbury: likely to have a positive future under Kraft

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British confectioner Cadbury is likely to have a positive future under Kraft, according to a UK member of parliament. In comments made to the Birmingham Post, Ken Clarke, the shadow business secretary, said that Kraft’s eagerness to secure a deal with the company meant the firm was “optimistic about the future of Cadbury”. Kraft sold its American frozen pizza business… Read more »

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Details of Cadbury deal emerge

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Details of the deal between British confectioner Cadbury and Kraft have emerged which show the US food manufacturer paid the equivalent of 850p per share. It is thought that the deal was finally clinched in the early hours of the morning on Wednesday January 20th, with Cadbury accepting an offer worth £11.9 billion from Kraft. The Times reports that Cadbury’s… Read more »

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Kraft, Cadbury’s defence is ‘underwhelming’

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Activity is heating up around the British confectionary brand Cadbury after the publication of a defence document on January 12th stating that Kraft’s takeover offer was “even more unattractive”. Reports have emerged through the Reuters news agency that sources close to the Italian company Ferrero and the US food manufacturer Hershey have ruled out either company putting in a rival… Read more »

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