Think of Kraft Heinz’s assault on Unilever as a slap in the face for management. It was short-lived, shocking, and will smart for a good while yet.
The shareholders of Kraft Foods Inc. voted to change the name of the company to Mondelez International Inc. The proposal was approved by more than 90 percent of the shareholders who cast a vote. The new name will become effective at the time of the planned spin-off of the company´s North American grocery business.
Kraft Foods Inc. announced plans to change its corporate name to Mondelez International Inc. «Mondelez» (pronounced mohn-dah-leez) is a newly coined word that evokes the idea of «delicious world». «Monde» derives from the Latin word for «world» and «delez» is a fanciful expression of «delicious». In addition, «International» captures the global nature of the business.
Kraft Foods Inc. officially opened its new European Biscuit Research and Development Centre in Saclay, France, a suburb of Paris. This new facility will support product development for many of Europe´s most beloved biscuit brands, including LU, belVita, Oreo, Mikado, Prince, Saiwa and TUC. Kraft Foods Chairman and CEO Irene Rosenfeld was on hand for the ribbon cutting, which represents the culmination of a two-year-project, with a total investment of 15 million EUR (approximately 20 million USD).
Kraft Foods has inaugurated its €10.4 million European Kraft Foods Gum and Candy Research & Development Centre in Eysins, Switzerland.
Kraft Foods has signed an agreement to sell Cadbury’s Kandia-Excelent chocolate, soft cake and sugar confectionery business in Romania to Oryxa Capital, an international investment fund, for an undisclosed sum.
Nestle announced the acquisition of three thousand 700 millions of Dollars from the U.S. sector activities of Kraft Foods in the U.S. and Canada. So far, Nestle held a position of second order in the frozen pizza industry in the United States. With this operation, the group expanded its presence in this market, the largest in the world with approximately… Read more »