Tag Archives: gluten-free

Gluten-free goal: Get under 20 p.p.m.

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The U.S. food industry finally has a gluten-free rule to follow. Heeding the rule may involve trusting ingredient suppliers, or those who pay attention to farmer contracting, certification, handling practices and transportation issues. As evidenced by increasing sales and national surveys, reasons to enter the gluten-free category remain plentiful.


F.D.A. defines ‘gluten-free’

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The Food and Drug Administration has issued a final rule defining gluten-free for voluntary food and beverage labeling. In order to use the term on its label, a food must meet all of the requirements of the definition, including that the food must contain less than 20 parts per million of gluten, according to the agency. The rule also requires foods with the claims “no gluten,” “free of gluten,” and “without gluten” to meet the definition for “gluten-free.”


Gluten intolerance: Some may be suffering in silence

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The gluten-free industry is booming, growing 27 percent since 2009 and exceeding six billion USD in 2011 and fuelled by an abundance of new products in 2010 and 2011 that bear a gluten-free claim. However, despite an increase in popularity and product development, celiac disease and gluten intolerance could be widely undiagnosed, as according to recent Mintel (external link) research, just one percent of consumers say they have been diagnosed with celiac disease and only eight percent overall say they are gluten intolerant / sensitive. However, Mintel research suggests that number should be closer to 15 percent.