Nutella lovers enjoy the creamy spread on toast, pancakes, waffles and more– but is it really okay to eat all day?
Confectionery brand Ferrero has said it will double the amount of cocoa it purchases from Fairtrade farmers to 40,000 metric tonnes over the next three years. Ferrero has sourced cocoa from Fairtrade cooperatives in Cote D’Ivoire since 2014, making it possible for them to sell a higher proportion of their crops on Fairtrade terms. And according to Ferrero, training on… Read more »
Ferrero is set to spend £5 million over the next year developing a recognisable ‘personality’ for its Kinder Chocolate brand in the UK confectionery market.
Would your company issue a cease and desist letter to one of its biggest fans? That’s what Ferrero did. However, in a last-ditch outbreak of common sense, it withdrew its attack on someone who has promoted Nutella worldwide.
The Italy-based confectionery giant sent Sara Rosso, the founder and promoter of the annual World Nutella Day (which seeks to “celebrate” the spread brand), the letter, ordering the blogger to stop the event.
Kinder Surprise, from Ferrero, is teaming up with Looney Tunes, the animated cartoon series from Warner Bros. The iconic characters will feature on Kinder Surprise packs from late January, with limited edition toys, as well as being featured on TV advertising.
The British press hopes that the new is confirmed, while the market awaits the reaction of Kraft. The American firm Hershey and the Italian Ferrero studied together to jointly bid for Cadbury, as the British press. The alliance of the two companies of multinational dimension is presented in the form of an only viable alternative to the public offer of… Read more »