With world population growth shifting toward emerging markets, such as the Asia Pacific region, it’s no surprise the bakery and snack market is growing faster globally than in the US, according to the PMMI report, Bakery and Snacks—Market Assessment 2012. The shift is good news for OEMs marketing equipment to food processors in these growing markets.
General Mills, Minneapolis, Minnesota, US, remains overly reliant on the North American market. Its international breakfast cereals presence falls to Lausanne, Switzerland-based Cereal Partners Worldwide, a joint venture with Nestlé, Vevey, Switzerland. The company indicated, however, that emerging markets are its new focus for growth with Brazil one of the most likely to benefit from its investment.
Puratos is launching its bakery enhancers in the Middle East and in Asia in response to growing demand for “western type” cakes with a long shelf life, said the firm.