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Cupcake sales stronger than ever

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Cupcakes have gained momentum in the bakery department, with a sales increase of 56 percent in the last five years. While cupcakes hold the third highest dollar share within the cakes category (behind decorated cakes and dessert cakes), cupcake performance drove category growth in the 52 weeks ending May 26, 2012, with a 17.1 percent dollar sales increase compared to the previous year. Cupcakes also continue to gain dollar share within the cakes category, up 1.3 percent, while decorated cakes lost 1.4 share points.

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