For the third year in the past five, per capita disappearance of wheat flour in the U.S. was at 135 lbs. Considering that this per capita number was nearly the same in four other years of the 21st century, it is tempting to declare this period as one of the longest times of steadiness in per capita consumption in modern history.
As 2013 planning season draws near, businesses will again intensely think about what consumers might want and need. Competition will continue to intensify and we will all continue to look for uncontested market spaces where we can add value. These spaces are increasingly hard to find, yet the emerging small household demographic represents such a space.