Tag Archives: consumer trends

Two nutrients invigorating bakery products

Consumers are turning to functional foods to support their health and wellness, and digestive and immune health support are among the top fortified benefits they seek. For example, global food and beverage launches with digestive health-related claims grew 25% annually between 2012 and 2016, according to Innova Market Insights. Research by Global Data in 2015 also shows that improving immune… Read more »


Study reveals consumers’ favourite bread

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Comax Flavors has released new primary research on consumers’ preferences towards bread products. Slightly less than half the respondents preferred whole wheat as the number one flavour consumed by all generations. Second favourite was white bread, with multi-grain only cited as a favourite by a third of the respondents, by 22 per cent. 85 per cent of 1000 U.S. respondents… Read more »


Seasonal Chocolate Popularity

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New research from Mintel reveals that seasonal launches accounted for one quarter of chocolate new product launches in 2016, the biggest area of chocolate new product development. “Our research shows that seasonal chocolate tops all chocolate new product development, a testament to the popularity of seasonal treats among consumers across the globe. This reflects the fact that these products are… Read more »


Technomic: Foodservice Flavor Lifecycle Accelerates as Ingredient Variety Explodes

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Forty percent of consumers say they are more willing to visit a restaurant that offers new and/or innovative flavors, according to the new Technomic 2015 Flavor Consumer Trend Report. Though classic flavors still appeal, consumers are increasingly driven to experiment with foods and beverages with unique flavor profiles. Technomic research shows that heightened interest in new tastes has accelerated the… Read more »