Tag Archives: Cadbury

Cadbury chocolate receives resentment for ‘diversity’ candy bar

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In something that seems out of Bizarro World, people are angry over chocolate. To be more specific, a chocolate’s branding. Cadbury recently received some backlash for a candy bar they released in India, featuring four different types of chocolate. The chocolate was meant to promote diversity with it’s blending of white, milk, light and dark flavors in celebration of India’s… Read more »

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Cadbury Unveils Chocolate 3D Printer So Your Sweetest Dreams Can Come True

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Fans of Roald Dahl’s universe might salivate at his descriptions of a magical chocolate factory. In real life, chocoholics can print candies to their hearts’ desires, courtesy of Cadbury. On 7 July, which happened to be World Chocolate Day, the confectionery maker introduced the world’s first Cadbury milk chocolate 3D printer in Melbourne. Shoppers of the Myer Chadstone department store… Read more »

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Toblerone and Cadbury will be made with sustainable cocoa

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Mondelez International, which makes Toblerone, Cadbury and Milka, is trying to protect its business from global warming by switching to sustainable cocoa. Currently, Mondelez sources about 43% of the cocoa for its chocolate brands through its Cocoa Life program, which provides educational and financial support to cocoa farmers in order to improve crop yield. Mondelez pledged this week to raise… Read more »

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Cadbury commits to sustainable cocoa and launches new campaign

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Cadbury’s newest campaign ‘There’s a glass and a half in everyone’ launches with a commitment by the brand to sustainable cocoa farming. Cadbury has launched its ‘There’s a glass and a half in everyone’ campaign. Leading the campaign is a TVC telling the story of an elderly woman and her young neighbours bonding over a Cadbury’s chocolate block. Paired with… Read more »

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Crème egg launches its fling-tatious personality

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Cadbury Creme Egg has returned with an integrated marketing campaign encouraging people to be impulsive and have a fling with Creme Egg during this year’s Creme Egg season, which ends 31 March.

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Winning sales with Team GB and Cadbury

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To celebrate the Olympics, Cadbury is launching an on-pack promotion, entitled ‘You Win, if GB Wins’, set to bring to life the emotions and thrill of the London 2012 Games to consumers, in-store from 18th June through to 1st September.

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Exclusive chocolate bar from Cadbury

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Confectionery giant Cadbury is launching a new limited edition flavour of its Dairy Milk Bar of Plenty.
Money from the sales of the confectionery bar will go towards Help the Hospices, which offers care and support to the terminally ill.

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