Mondelez International, which makes Toblerone, Cadbury and Milka, is trying to protect its business from global warming by switching to sustainable cocoa. Currently, Mondelez sources about 43% of the cocoa for its chocolate brands through its Cocoa Life program, which provides educational and financial support to cocoa farmers in order to improve crop yield. Mondelez pledged this week to raise… Read more »
Cadbury’s newest campaign ‘There’s a glass and a half in everyone’ launches with a commitment by the brand to sustainable cocoa farming. Cadbury has launched its ‘There’s a glass and a half in everyone’ campaign. Leading the campaign is a TVC telling the story of an elderly woman and her young neighbours bonding over a Cadbury’s chocolate block. Paired with… Read more »
Nestlé has won a long-running battle with Cadbury to trademark the distinctive shape of the four finger Kit Kat across the EU.
Cadbury Creme Egg has returned with an integrated marketing campaign encouraging people to be impulsive and have a fling with Creme Egg during this year’s Creme Egg season, which ends 31 March.
To celebrate the Olympics, Cadbury is launching an on-pack promotion, entitled ‘You Win, if GB Wins’, set to bring to life the emotions and thrill of the London 2012 Games to consumers, in-store from 18th June through to 1st September.
With origins stretching back more than 130 years, the Cadbury factory in Bournville manufactures products including Cadbury Dairy Milk, Creme Egg, Wispa and Roses. On 2nd February 2010, Cadbury became part of Kraft Foods.
Confectionery giants Nestle and Cadbury are increasing the recommended retail price of a number of their chocolate bars, it has been reported.
Confectionery giant Cadbury is launching a new limited edition flavour of its Dairy Milk Bar of Plenty.
Money from the sales of the confectionery bar will go towards Help the Hospices, which offers care and support to the terminally ill.
The head of Kraft Foods said she was not concerned by top investor Warren Buffett’s decision to cut his stake in the U.S. food group after criticizing her acquisition of British chocolatier Cadbury.
Cadbury has launched Crunchie Rocks with an accompanying rock-themed media campaign.