Tag Archives: Cadbury

Cadbury commits to sustainable cocoa and launches new campaign

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Cadbury’s newest campaign ‘There’s a glass and a half in everyone’ launches with a commitment by the brand to sustainable cocoa farming. Cadbury has launched its ‘There’s a glass and a half in everyone’ campaign. Leading the campaign is a TVC telling the story of an elderly woman and her young neighbours bonding over a Cadbury’s chocolate block. Paired with… Read more »

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Winning sales with Team GB and Cadbury

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To celebrate the Olympics, Cadbury is launching an on-pack promotion, entitled ‘You Win, if GB Wins’, set to bring to life the emotions and thrill of the London 2012 Games to consumers, in-store from 18th June through to 1st September.

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Cadbury chocolate Fairtrade certified

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Cadbury’s dairy milk chocolate will now sport a “Fairtrade” logo on its redesigned packaging, while retaining the smaller block size it switched to last year. The confectionary maker would also increase the amount of cocoa solids in its product, from 21% to 26%. All of the ingredients in the company’s nine Cadbury Dairy Milk products that could be certified “Fairtrade”… Read more »

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