Tag Archives: Cadbury

Cadbury commits to sustainable cocoa and launches new campaign

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Cadbury’s newest campaign ‘There’s a glass and a half in everyone’ launches with a commitment by the brand to sustainable cocoa farming. Cadbury has launched its ‘There’s a glass and a half in everyone’ campaign. Leading the campaign is a TVC telling the story of an elderly woman and her young neighbours bonding over a Cadbury’s chocolate block. Paired with… Read more »

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Crème egg launches its fling-tatious personality

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Cadbury Creme Egg has returned with an integrated marketing campaign encouraging people to be impulsive and have a fling with Creme Egg during this year’s Creme Egg season, which ends 31 March.

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Winning sales with Team GB and Cadbury

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To celebrate the Olympics, Cadbury is launching an on-pack promotion, entitled ‘You Win, if GB Wins’, set to bring to life the emotions and thrill of the London 2012 Games to consumers, in-store from 18th June through to 1st September.

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Exclusive chocolate bar from Cadbury

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Confectionery giant Cadbury is launching a new limited edition flavour of its Dairy Milk Bar of Plenty.
Money from the sales of the confectionery bar will go towards Help the Hospices, which offers care and support to the terminally ill.

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Cadbury chocolate Fairtrade certified

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Cadbury’s dairy milk chocolate will now sport a “Fairtrade” logo on its redesigned packaging, while retaining the smaller block size it switched to last year. The confectionary maker would also increase the amount of cocoa solids in its product, from 21% to 26%. All of the ingredients in the company’s nine Cadbury Dairy Milk products that could be certified “Fairtrade”… Read more »

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