“Moving forward, we anticipate the convenience trend to impact the brownie category. While gluten-free and low-carb claims are still high on consumers’ minds, they are not causing consumers to skip the brownies. Instead it is inconvenient for busy consumers to buy a large pan of brownies that might not be easy to take and consume on the go. Consumers think… Read more »
The maker of the melatonin-laced ‘relaxation’ brownies at the center of a debate over where a dietary supplement ends and a food begins says it will make “all necessary changes to market and sell the product as a supplement”.