Tag Archives: biscuits

Better Biscuits, Better Business

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United Biscuits has announced plans for a multi-million pound investment in the UK, including a new field sales team and a brand new trade platform. It is hope this will enable convenience retailers to build a better, more successful Biscuits business.

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Better biscuits, better people

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United Biscuits is investing in a brand new trade platform for the convenience channel as part of its Better Biscuits, Better Business programme. The move includes a modern trade identity, tools for convenience retailers to boost their Biscuits sales and a new website, www.betterbiscuits.com. The new website has been designed as tool for retailers looking for ways to increase the… Read more »

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Mondelez International to Invest $130 Million in U.S. Biscuit Manufacturing Network

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Mondelez International is taking another important step in creating a best-in-class global supply chain today by announcing plans to invest more than $130 million in new biscuit manufacturing technology and capabilities in its current U.S. network. The investment will focus on bakeries in Fair Lawn, N.J., and Richmond, Va., supporting priority cookie and cracker brands and product platforms. To enable this investment, the company will consolidate its current U.S. biscuit manufacturing footprint on the East Coast, resulting in the closure of its Philadelphia bakery by early 2015.

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Brand commits to charities

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United Biscuits (UBUK), manufacturer of biscuits and cakes, is demonstrating its commitment to supporting charities close to its business by announcing a new partnership for McVitie’s Penguin with the Zoological Society of London (ZSL).

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Oh Crumbs

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After 88 years of success, McVitie’s has made the mistake of changing the recipe of one of Britain’s best loved biscuits. The company has adapted the recipe to create a digestive containing more chocolate.

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Kraft Foods: opens doors to new biscuit R+D center in Europe

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Kraft Foods Inc. officially opened its new European Biscuit Research and Development Centre in Saclay, France, a suburb of Paris. This new facility will support product development for many of Europe´s most beloved biscuit brands, including LU, belVita, Oreo, Mikado, Prince, Saiwa and TUC. Kraft Foods Chairman and CEO Irene Rosenfeld was on hand for the ribbon cutting, which represents the culmination of a two-year-project, with a total investment of 15 million EUR (approximately 20 million USD).

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