Private-label manufacturer Biscuit International is seeking to expand its presence across Europe with the acquisition of Netherlands-based peer Aviateur. The proposed transaction is subject to antitrust approvals and clearance by the works council, with the financial terms not disclosed. Biscuit International said the deal will solidify the firm’s “position as a major player in the European private-label sweet biscuit market” following… Read more »
When it comes to sweet baked goods, it seems Canadians have a clear favorite. New research from Mintel reveals that nearly three quarters (72 percent) of Canadians eat cookies*, making it by far and away the nation’s most popular sweet baked good. Other top contenders making the list of Canada’s favourite baked goods include muffins (57 percent), cakes (53 percent),… Read more »
In spite of not such well results the company is still a world leader in biscuits (as well as chocolate, gum, candy, coffee and powdered beverages) and they reported in year-to-date to September growth of 3,9 in their global snack category.
The €12 billion Western European biscuits market has maintained steady growth in recent years, yet there are still challenges for biscuit companies to overcome, according to Rabobank’s latest report, dubbed Fewer Crumbs More Dough.