As part of a commitment to remove artificial flavors and colors from artificial sources from all of its cereals by the end of 2017, General Mills is releasing its first wave of new cereal recipes in the US, which includes Trix, Reese’s Puffs, Cocoa Puffs, Golden Grahams, Chocolate Cheerios, Frosted Cheerios and Fruity Cheerios.
After several of its competitors announced the elimination of artificial flavors and colors, Kellogg, the biggest breakfast cereal maker in the world, said it will completely eliminate the use of these products in their cereals and nutrition bars by 2018. The company with over 109 years of tradition with flagship brands like Corn Flakes and Rice Krispies, said that currently… Read more »
Frozen pizza and snack lovers will soon be able to enjoy their favorites with no artificial flavors and less sodium. Nestlé USA (www.nestleusa.com) pledges to improve the ingredient quality and nutritional profile of some of its most popular frozen pizza and snack brands without affecting taste. Nestlé, a leader in the frozen pizza and snacking category, today announced the improvements,… Read more »
The Swiss group Nestle said on Friday it was the first company in Britain to remove artificial flavours in all its confectionery products such as Smarties or Rolo. The company said in a statement that it had replaced artificial colours, flavours and preservatives with natural ingredients in all 79 confectionery products it sells in Britain. Carrot, hibiscus, radish, and lemon… Read more »