To be more specific, a chocolate’s branding.
Cadbury recently received some backlash for a candy bar they released in India, featuring four different types of chocolate.
The chocolate was meant to promote diversity with it’s blending of white, milk, light and dark flavors in celebration of India’s Independence Day on August 15.
Instead, the British confectionery only collected ire.
“This is everything wrong with diversity,” tweeted one person. “You force in a set amount of predefined difference and it’s going to taste awful. I would rather see a range where you don’t know what you’re going to get, but it’s going to taste amazing whatever it is.”
Another wrote, “You would THINK, if they were going for unity, that all of the types would be interspersed instead of segregated (from light to dark, no less). This is the problem with playing to the woke crowd; you BETTER get it right.”
Legal analyst Imani Gandy tweeted, “This is as absurd as Kendall Jenner fighting police brutality with a Pepsi,” while restaurant critic Tejal Rao wrote, “Congratulations to cadbury for solving racism.”
A handful of users praised the limited edition product, which Cadbury teamed up with Ogilvy to promote.
But many more condemned the advertising.
“India is a diverse country, with people of different castes, creed, languages, regions, religions. Everyone living together, but not always with love,” said Ogilvy in a statement. “Cadbury Dairy Milk, which is loved by everyone, wanted to send a powerful message of unity. So we worked with the brand to create the Unity Bar: India’s first chocolate made of dark, blended, milk and white chocolate — all united in one bar.