Speaking to Confectionery Production at the US event, Paul Chibe, the company’s president and chief executive of its north American operations, welcomed the honours for its new series. He said that the company had been enjoying an especially strong performance in 2019, as the business continues to expand (see next edition for full interview).
The company’s award-winning Tic Tac X-Freeze sugar free series is produced with cooling crystals, and are 50 per cent larger than the original brand. They are available as strong mint and wintergreen flavours and available in 65 and 30-piece packs.
In addition, Kinder Bueno made its debut in the U.S. market at Sweets and Snacks Expo, as well as another key release of Ferrero Golden Gallery Signature 12 boxed assortment of premium chocolates available in 12 or 24 pieces.
“Ferrero’s founding and history are rooted in creating exceptional quality products that consumers love,” said Paul Chibe, president and CEO of Ferrero North America.
“We strive to showcase innovation in all that we do, as demonstrated in multiple recent Product of the Year awards. The newest unveilings at Sweets and Snacks demonstrate Ferrero’s continued commitment to bringing excitement to our fans through innovation in the confectionery industry.”
Ferrero Golden Gallery Signature and Tic Tac X-Freeze will be available nationwide in September 2019. Kinder Bueno makes its official U.S. launch in November 2019. The company will also be debuting new seasonal and licensed products with Kinder Joy.
For the 2019 holiday season, new limited-edition Kinder Joy eggs featuring 16 unique themed toys will be available in a festive 4-Pack Holiday Shop and a 6-Pack Santa’s Workshop, which also includes puzzles and games that create even more opportunities for fun.
New Kinder Joy designs for Easter 2020 feature 8 fun egg decorating designs and 16 new limited-edition Easter toys available in seasonal packs designed as 4 mini Easter baskets and a 6-count large Easter basket perfect for sharing.
Major entertainment moments will also drive excitement, with Kinder Joy® eggs featuring toys from Frozen 2 and Star Wars starting October 2019.