Visitors can experience outstanding artisan achievements, discover new ideas, open up additional areas of business, learn about technical developments in the trade, watch new machines in action, test products, listen to lectures, talk to experts and thereby promote their own company. iba’s organizers explain the reasons that a visit to the trade fair is a must for those in the trade:
1: Discover and Experience Innovation in Action
At iba, companies reveal their new products for the first time. Here, exhibitors frequently show their machines and entire production lines in action, invite attendees to try out the products, and as a result, transform the 12 trade fair halls into the largest, most flavorful bakery in the world. As a leading international trade fair, iba also cooperates with the German Federal Ministry for Economic Affairs and Energy to offer start-ups the perfect stage for presenting their business ideas to potential customers across the globe.
2: Get a Unique Overview of the Market
Visitors experience the entire spectrum of the trade. More than 1,100 exhibitors from over 45 countries (as of April 2018) present their products and services. Here, bakers and confectioners from companies of all sizes, food producers and traders, caterers and restaurateurs will find the suitable offer for their company.
3: Profit from Current and Future Trends
The “iba.SPEAKERS CORNER” in Hall A1 will celebrate its premiere at iba 2018 with a focus on new raw materials, digitization, smart production routes, cashless payment, and new legal regulations. A new trending topic of the trade will be highlighted every day in lectures and panels. Researchers, producers, and users will debate current challenges and provide specific tips that both bakers and confectioners can benefit from. Additionally, the iba.FORUM in Hall B3 will offer all sorts of input from and for practical use, including innovative ideas from World Master Baker Champion Jimmy Griffin from Ireland and patisserie trends from Confectionery World Champion Bernd Siefert.
4: Visit International Bakeries at the Trade Fair
At the new “Virtual Bakery Tours” experience area in Hall B3, trade fair visitors can immerse themselves in a completely different world within seconds and, using virtual reality glasses, experience the way colleagues in Germany, France, Greece, Iceland, and the USA work, the techniques and ingredients they use, and what makes them so successful in their country.
5: Pick up New Ideas for the Catering Market
The trend of eating out remains in force across the globe. Trade fair visitors will receive suggestions, concepts, and individual advice at the new “iba.TO GO!” area in Hall B3. Here, they will find innovations and solutions relating to food and beverage concepts, from shop design and front-of-house baking through to hot and cold beverages and accessories for food preparation. In addition to the entire process chain showcased in this area, visitors can also participate in free workshops and demonstrations.
6: Watch the World’s Best Up Close
iba includes the championships for bakers and confectioners, which will take place in large, specially set-up and fully-equipped bakeries directly at the trade fair. These offer the opportunity to learn from the best in the trade, find out how they cope with time pressure, see what masterpieces can be created, and learn the tricks. Here, visitors can pick up inspiration for future projects and tasks and develop new ideas. At the iba-UIBC-CUP of Bakers (September 15-17), teams from 12 different countries – Japan, Norway, Germany, the Netherlands, Peru, the United Kingdom, Korea, the USA, Spain, Russia, France, and China – will compete against each other. The motto of this year’s competition is “space”, and the teams will conjure up unbelievable creations to take the gold medal at the end.
In 2018, the best young confectioners in the world will join iba for the first time. Trade fair visitors can look forward to seeing what the highly skilled new talents from Brazil, China, Germany, Iceland, Japan, Norway, Spain, and Taiwan have to offer at the UIBC Junior World Championship of Confectioners on September 19 and 20. The best bakers in Germany will determine their champion at the fourth German Championship of Master Bakers on September, 18. This year’s motto is “Europe”.
7: Find Desired Products and Exhibitors Easily
iba is also offering its visitors a tailor-made digital service. Through the online marketplace, visitors will be able to prepare for the trade fair more quickly and in a more targeted way, as well as finding corresponding offers and contact partners to suit them. You can quickly access solutions in the areas of catering offers, digitization, energy efficiency, or ingredients at iba. The tool allows for orientation tailored exactly to individual visitors’ needs. Additionally, visitors will be able to contact exhibitors directly and arrange meetings with them using the link: www.marktplatz.iba.de/en/exhibitors.
8: Participate in Bakery Tours and Seminars
The guided bakery tours offer an exclusive glance behind the scenes. A number of bakeries in and around Munich are opening their doors for international visitors and will introduce them to the variety of recipes for German bread and baked goods. In addition, visitors can take part in trade seminars at the Akademie des Deutschen Bäckerhandwerks (Academy of the German Baking Trade) in Lochham, where international visitors can learn more about the preparation of wholemeal and mixed bread. And in Hall B3, iba is offering international visitors new baking workshops in English. Under expert guidance, visitors will learn how to make German classics hands-on. Be it pretzels or cheesecake – the experts of the Akademie Deutsches Bäckerhandwerk will reveal all their important success secrets twice a day.
9: Cultivate and Expand your Network
Visitors and exhibitors can exchange ideas, network, and enjoy a memorable evening in a relaxed atmosphere in the exclusive iba.OKTOBERFEST TENT directly on the fairground, at Hall A6. There, they can get a taste of the “Wiesn” atmosphere as part of iba a week before the start of the most famous fair in the world, which begins on the Theresienwiese on September 22.