- Pink Kit Kats are making their way to the UK following a successful release in Japan and Korea.
- The Kit Kats are made with ruby chocolate, the first new kind of chocolate in 80 years.
- The candy bar tastes similar to the white chocolate variation, with its berry undertones giving it a sweet kick.
Chocolate-lovers in the UK will be the first in Europe to try the “ruby” Kit Kat – following its recent release in Japan and Korea.
Kit Kat is the first brand in the UK to manufacture chocolate bars using the unique ruby cocoa beans.
Consumers who try the pink variation of the classic four-finger KitKat will be able to test whether the ruby chocolate version surpasses its dark, milk and white chocolate counterparts.
The Independent was lucky enough to have a taste of the new chocolate bar ahead of its nationwide release next week.
The ruby chocolate Kit Kat bar tastes fairly similar to the white chocolate variation, with its berry undertones giving it a sweet kick.
While some may find this new type of chocolate slightly sickly in flavor, it’ll almost certainly go down a treat with anyone who has a sweet tooth.
In January Nestlé partnered with Swiss cacao processor Barry Callebaut to release the “Sublime Ruby” KitKat, created by chef Yasumasa Takagi.
The innovative chocolate bar was sold exclusively in Kit Kat Chocolatory boutiques in Korea and Japan during its debut release.
However, this will be the first time that the ruby Kit Kat chocolate is sold in the brand’s well-known four-finger design.
The announcement of ruby chocolate last September marked the first new type of chocolate to be developed in 80 years, following on from the invention of white chocolate by Nestlé in the 1930s.
Barry Callebaut has kept the production methods used to create ruby chocolate a secret.
This has led some to believe that the cacao processor has utilized unfermented cocoa, as raw cocoa beans are naturally slightly pink in color.
“After the extremely successful launch of KitKat Chocolatory Sublime Ruby in Japan and South Korea, this is the first time the Ruby chocolate will be available in an iconic four finger format and we are sure that the Ruby chocolate KitKat will be a great hit in the UK,” said Alex Gonnella, marketing director for Nestlé’s UK confectionery business.
“Ruby chocolate is a big innovation in confectionery and we are very proud that KitKat is the first major brand in the UK to feature this exciting new chocolate.”
The ruby chocolate bar is naturally pink and is produced without any additives or artificial flavoring.
Customers will be able to pick up on its fruity, berry flavor, which comes from the ruby cocoa beans that can be found in many different regions around the world.
“Consumers across the world will be intrigued by the unique taste of this crispy delight!” said Pablo Pervesi, chief innovation, quality and sustainability officer at Barry Callebaut.
The four-finger ruby chocolate Kit Kat bar will be available to buy exclusively from Tesco from April 16.
Following its UK release, it will then be sold across Europe and America in the near future.