Mars Wrigley Confectionery formed to lead industry in Canada

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Mars Chocolate and Wrigley Canada are now officially operating as one business, known as Mars Wrigley Confectionery, which is part of Mars Canada.

The business will incorporate some of Canada’s most popular confectionery brands, including Skittles, Twix and Starburst.

Forming part of the new business is the newly renovated chocolate manufacturing facility in Ontario. The site is the first in North America to produce Maltesers and aims to be a leader in peanut-free manufacturing.

The expansion has added to Mars Canada’s presence in Ontario, where it also operates a manufacturing plant in the town of Bolton – 20 miles southwest of Newmarket.

Speaking of the deal, Jeremy Daveau, Canadian general manager of Mars Wrigley Confectionery, said: “This is a symbolic start to 2018. The Mars Wrigley Confectionery segment combines the successful century-long heritages of Mars Chocolate and Wrigley, with a future focused on driving growth and reaching our highest potential. Together we will help deliver category leadership to our customers and beloved brands to our consumers.

“We remain committed to providing an exemplary work environment and bright culture for our associates, rooted in the Mars Five Principles. By coming together we not only deliver greater value to our customers, but we will also provide our associates with bigger, better and more varied career opportunities. It is an exciting time to be part of Mars.”

Last October, Mars Food opened a new headquarters for its North American business in Chicago, uniting it with other parts of the Mars family in the Goose Island area of the city.

Mars acquired Wrigley in 2008 in a transaction valued at around $23 billion.