Malarkodi Mahendran, Persistence Market Research, contributed to this article
Health-conscious consumers prefer food that contains healthy ingredients and stays fresh for a long period of time. A growing demand for these ingredients leads growth in the overall frozen bakery market, according to a report recently released by research specialist Persistence Market Research (PMR), called “Frozen Bakery Market: Global Industry Analysis and Forecast to 2020”. One of the reasons for the growth in the frozen bakery market is “food on the go”. In busier lifestyles, people tend to skip breakfast and grab bakery product that was previously frozen.
Dynamics by geographies
The market is expected to continue flourishing in the developed and developing regions of the world, the report shows. An increase in trade activities involving frozen pizza and frozen bread in Europe leads to a rise in the overall growth of the frozen bakery market. Europe contributes to this from the power stance of being the largest market of frozen bakery across the globe. North America is estimated to be second largest market after Europe, due to the increase in demand for processed food and the busy lifestyles of the population.
Asia-Pacific is the fastest growing market for frozen bakery. The growing influence of Western culture, rising middle classes with higher disposable income, and changing eating habits of consumers are some of the main reasons driving the Asia Pacific market. The growth of the frozen bakery market is expected to be fastest in the emerging market of Latin America and the Middle East up to 2020.
Malarkodi Mahendran is a senior consultant with PMR. She offered Asia Pacific Baker & Biscuit her views on the report and its findings:
How has the ratio of frozen bakery goods evolved in the frozen foods category and how is it estimated to evolve?
The frozen bakery goods category has around an 8-10% market share of the total frozen food market. The market is evolved and undergone significant changes with respect to constantly changing consumer preferences. The quality frozen bakery products with natural/organic ingredients that meet most of the parameters set by consumers on the grounds of health and nutrition, will drive the market.
Which categories of frozen baked goods are driving this market, and in which areas?
Globally, frozen pizza crust and frozen bread is driving the market of frozen baked goods. Europe represents the largest frozen bakery market across the globe, followed by North America.
What are the main factors for this? Please compare the dynamics in Europe with those in the Middle East, APAC and the Americas.
On a global scale, Europe has the largest market for frozen bakery products and is expected to maintain its dominance in the future. Hectic lifestyles, coupled with increasing numbers of working women, are driving the frozen bakery products market in Europe. The preference among European consumers for convenience foods will undoubtedly drive growth in the frozen bakery products market.
In North America, the frozen bakery market has undergone a significant change in recent years due to changing consumer trends for frozen bakery products offering high nutritional health value, while clean label is driving growth of the market. To meet these parameters, frozen bakery product manufacturers are producing goods that are organic/natural or free-from products to retain consumer trust.
The increasing disposable income levels within the middle-class economy and growing urban population in countries like India are among the strong factors influencing the frozen bakery market in the developing countries of the Asia Pacific region.
Due to the high consumption of bread in Middle Eastern countries, bakery is a major processed food sold in this region. Most of the processed food products are imported into these countries and therefore supplied in frozen form. This is one of the main reasons driving the frozen bakery food products market in the Middle East.
Source: World Bakers