In October, the 77th edition of the World Bread Congress will be “baked” in Merida (Mexico), an event that will bring together leaders of associations from the four continents, as well as bakers, suppliers and owners of those businesses around the world.
The national leadership of the National Chamber of the Bakery Industry (Canainpa) reported that in conjunction with the government of Yucatan and the International Bakery and Pastry Union, they are organizing this meeting that will be held for the second time in Mexico since 2004, when it was held in Acapulco, Guerrero.
The event to be held in October 2-7 aims to jointly address the strategies to face the new challenges in the international market and the globalized world, as well as exchange experiences, innovations and reflections on the challenges for this industry with a Long-range vision.
The Canainpa emphasized that bread is the most complete food product and that Mexico has a long tradition in this field, because it is the country that has the most variety in the world, since it has been able to adapt and adopt creations from other nations.
“78 percent of the industry in the Republic is artisanal and the sector represents the third force generating employment, more than 200 congressmen from 50 countries are expected to attend, including Sweden, Germany, Spain, Ireland, Switzerland, France, Taiwan , Italy, Argentina,” said the corporate body.