Confectionery, food, and beverage firm Mondelez International is switching its Triscuit cracker brand to the Non-GMO Verified certification in the US.
The company said consumer demand had prompted the move, citing data from market researchers The Hartman Group from this year, which demonstrated that more than half of Americans are looking for non-GMO food and beverages.
Mondelez has co-operated with US non-profit the Non-GMO Project, which provides the certification for companies looking to make the switch.
The company worked to source oil and seasonings that meet the certification.
Triscuit North America brand manager Kailey Clark said: “The Triscuit brand has evolved throughout its 100-plus-year history by delivering what consumers want, whether that’s new flavors; quick, everyday recipe solutions; or now, Non-GMO Project Verified snacking options.”
Clark further added: “The Non-GMO Project Verified seal is the gold standard. It is the most trusted label among consumers, and we are proud to offer that level of product transparency to Triscuit customers.”
Triscuit Cracker boxes bearing the seal started rolling out to retailers nationwide in late July, with the full product line expected to follow by the end of next month.
Non-GMO Project associate director Courtney Pineau said: “We are thrilled Triscuit Crackers has converted its entire portfolio to be made with Non-GMO Project Verified ingredients.
“As an organization, we believe that consumers have a right to know what is in their food and have access to non-GMO choices.”