ISM Cologne: Snack Trends, from New Ingredients to New Sale Channels

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The ISM Cologne exhibitors and visitors will have the opportunity to understand the current ingredient, product and consumer trends as well as new marketing platforms over the course of the four exhibition days, January 29 – February 1.

The first day of the fair starts with the “Forum of Sustainable Cocoa” event, where international experts will discuss the theme “Cocoa Cultivation and Forest Conservation in West Africa – ways to reach a solution”.

Innova Market Insights will present the Sweets Trends special event. New product trends and the latest developments in the sweets and snacks sectors are under focus.

Twelve industry newcomers from seven countries will be presenting themselves under a joint roof in Hall 11.1, D 31/E 38. The product palette ranges from classic to innovative and trendy, the organizer anticipates.

New Product Showcase

The New Product Showcase is relocating: starting this year, it will be presented in Hall 2.2. Around 130 suppliers are presenting new products on a larger area. All ISM visitors will once again have the opportunity to take part in electing the top three innovations. In addition, the ISM Packaging Award powered by ProSweets Cologne will be conferred for the first time. The show will also host a glance beyond the borders of ISM: the top four innovations of the yummex Middle East will be exhibited on the Central Boulevard.

Sales channels of the future – sweets and eCommerce
The online retail trade is expected to boom in the digital age – with platforms such as Amazon, supermarket web portals and the own websites of the manufacturing companies.

ISM Expert Stage

The “ISM Expert Stage” in the Passage between Halls 4 and 5 is an important information hotspot, hosting a focus on the specialized retail trade again, with seminars and discussion rounds on the theme “digitalization” this year. Innova Market Insights will also hold daily lectures on the ISM Expert Stage, from Sunday to Tuesday:

Top 10 Trends 2017 and their significance for sweets and snacks

The “clean and clear” label is the new valid worldwide standard. The “Clean Supreme” trend heads Innova Market Insights’ Top Ten Trends list for 2017, together with other key trends like “Disruptive Green” and “Sweeter Balance.” This presentation will introduce the Top Ten Trends for 2017 and their effects on sweets and snacks.

From a snack to snacking: special moments of enjoyment
Breakfast biscuits during the morning rush, on-the-go meat snacks in the car, a bag of sweets to share with friends or your all-time favorite treat just for yourself. Different moments require different snacks, which continue to drive further innovation into the snacking arena. This presentation will discuss the latest trends and innovations in snacks and beyond, as the “snackification” trend diversifies even further.

Sweet flavor trends: inspiration for sweets The confectionery category has never seen more variety in flavors. Yet, novel flavors are expected to shake-up this market in the coming years. Yuzu, goat cheese, tea and champagne are just some of the latest examples, Innova Market Insights will show.

Cologne Coffee Forum

The “Cologne Coffee Forum” offers buyers inspiration and networking around coffee. Suppliers of Italian espresso, specialty coffee roasters, suppliers of instant coffee, coffee capsules as well as tea and cocoa specialties are represented here.

On Tuesday, in collaboration with Gruppo Cimbali and Koelnmesse, the Instituto Nazionale Espresso Italiano will be organizing the international Espresso Italiano Champion barista competition. This competition, the only one that is exclusively dedicated to Italian espresso and cappuccino, is being staged for the first time in Germany. The winners will take part in the international semi-finals in Milan in October 2017.

One ticket – two fairs

ISM is in conjunction with ProSweets Cologne and this year, for the first time the tickets are available for both events.

Source: worldbakers.com

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