Unilever introduces raft of ice cream innovations for US market

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Unilever has rolled out a series of frozen ice cream innovations in the US across five of its best-known ice cream brands, including Klondike, Magnum and Popsicle.

The new products, inspired by “nostalgic favourites”, include a double raspberry edition of Magnum, tropical paradise-flavoured Popsicle ice lollies, and flavour extensions to both Breyers’ ice cream and gelato ranges. For the first time, Breyers has also introduced a line of conveniently pre-portioned snack cups, perfect for a quick treat or fun gathering.

Nick Soukas, director of ice cream for Unilever, said: “At Unilever, we’re on a consistent journey to better understand the connection consumers have to ice cream. We’ve discovered that nostalgia and memorable moments are two reasons consumers enjoy ice cream. With this in mind, we’ve reimagined favorite flavours and pairings that cultivate great memories – like birthday cake, s’mores and chocolate and peanut butter – to surprise and delight our ice cream fans.”

As well as additions to its Klondike, Magnum, Popsicle and Breyers brands, there are also two new products joining Unilever’s Good Humor range of frozen desserts.

In full: Unilever’s new products

  • Breyers ice cream cake, combining Breyers chocolate ice cream with chocolate crunchies, sandwiched between Breyers natural vanilla ice cream.
  • Breyers chocolate peanut butter, featuring Breyers chocolate ice cream with a real peanut butter swirl.
  • Breyers coconut fudge, with real coconut shreds and a fudge swirl for a decadent dessert combination.
  • Breyers chocolate snack cups, bringing together smooth Breyers chocolate ice cream, made with fresh cream and rich Dutch cocoa, in a pre-portioned snack cup.
  • Breyers natural vanilla snack cups, which include Breyers natural vanilla ice cream in a pre-portioned snack cup.
  • Breyers Gelato Indulgences chocolate fudge truffle, which features creamy milk chocolate gelato with a rich fudge swirl and gourmet chocolate truffles.
  • Breyers Gelato Indulgences chocolate hazelnut, combining chocolate gelato with hazelnut flavour, a luscious chocolate hazelnut sauce and gourmet chocolate curls.
  • Breyers Gelato Indulgences peanut butter chocolate, blending creamy peanut butter gelato with a milk chocolate swirl and gourmet chocolate peanut butter cups.
  • Breyers Gelato Indulgences salted caramel truffle, with salted caramel gelato,  a creamy caramel sauce and gourmet salted caramel truffles.
  • Good Humor Oreo Cone, with its chocolate wafer cone, filled with frozen cookies and cream dessert and topped with real Oreo pieces.
  • Good Humor double chocolate chip cookie sandwich, with frozen chocolate-flavoured dessert coated in chocolate chips and sandwiched between two chocolate chip cookies.
  • Klondike S’Mores, featuring creamy marshmallow ice cream laden with sweet graham cracker swirls inside a breakable milk chocolate shell.
  • Magnum Double Raspberry, featuring refreshing raspberry ice cream, raspberry sauce and a crackling coating made with rich Belgian chocolate.
  • Magnum Double Chocolate vanilla, offering a balance of silky vanilla bean ice cream, decadent chocolate sauce and a crackling chocolate coating.
  • Popsicle tropical paradise, available in mango, strawberry-banana, island punch, and pineapple flavours.
  • Popsicle sugar-free red classics, providing a better-for-you treat in all red flavours including cherry, raspberry and strawberry.
  • Popsicle Teenage Mutant Ninja Turtles, complete with Michelangelo, Donatello, Raphael and Leonardo in four flavours.

Source:  foodbev.com

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