Nestlé strengthens Chinese operation with $16m investment

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Nestlé has revealed plans to strengthen its ice cream business in China with a ¥100m ($16.11m) investment in two production facilities in the east of the country.

The Swiss company has opened a new production line in Tianjin – in the northeast of the country, 70 miles southeast of Beijing – to produce its 8Cubes brand of shareable bite-size snacks, comprised of individual ice cream cubes with a crunchy chocolate and sesame seed coating. The brand is currently only available inside China.

nestle-ice-cream-production-lineThe investment will also benefit the Guangzhou site in southeastern China, which is approximately 75 miles northwest of Hong Kong.

Nestlé Greater China Region vice president Ouyang Kai said: “This investment will enhance our ability to meet increasing consumer demand for our products. It also underlines our confidence in the long-term dynamics of the Chinese market.”

Nestlé has two ice cream factories in China producing Nestlé branded products as well as the local brand 5Rams, which retails a range of flavoured ice cream cones and ice cream sticks.

Source: Foodbev.com

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