Nestlé has revealed plans to strengthen its ice cream business in China with a ¥100m ($16.11m) investment in two production facilities in the east of the country.
The Swiss company has opened a new production line in Tianjin – in the northeast of the country, 70 miles southeast of Beijing – to produce its 8Cubes brand of shareable bite-size snacks, comprised of individual ice cream cubes with a crunchy chocolate and sesame seed coating. The brand is currently only available inside China.
Nestlé Greater China Region vice president Ouyang Kai said: “This investment will enhance our ability to meet increasing consumer demand for our products. It also underlines our confidence in the long-term dynamics of the Chinese market.”
Nestlé has two ice cream factories in China producing Nestlé branded products as well as the local brand 5Rams, which retails a range of flavoured ice cream cones and ice cream sticks.