Dunkin’ Donuts to enter Mexico

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Existing franchisee’s subsidiary signs deal for 100 units

Dunkin’ Brands Group Inc. has signed a franchise agreement with a subsidiary of existing franchisee Sizzling Platter LLC to develop the Dunkin’ Donuts brand throughout Mexico, the company said Monday.

Canton, Mass.-based Dunkin’ said the agreement with Murray, Utah-based Sizzling Platter calls for more than 100 Dunkin’ Donuts restaurants in the Distrito Federal, which includes the capital Mexico City, as well as the states of Hidalgo, Jalisco, México, Morelos and Querétaro.

“There’s a significant demand for what Dunkin’ Donuts offers — high-quality food and beverages served fast and at a great value — in Mexico,” said Paul Twohig, president of Dunkin’ Donuts U.S. and Canada, and Dunkin’ Donuts & Baskin-Robbins Europe and Latin America.

Source:  nrn.com

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