Ferrero is set to spend £5 million over the next year developing a recognisable ‘personality’ for its Kinder Chocolate brand in the UK confectionery market.
As part of the spend, a new animated TV advertising campaign will run from May using the ‘Invented for kids, approved by mums’ strapline. Artist and illustrator Oliver Jeffers designed the advert.
The new ad sees the return of the Kinder Chocolate family; Mum and her son, Alfie. The ad shows Alfie pretending to be a Doctor and fixing his well-loved teddybear, or patient in this case. Mum gives Alfie a Kinder Chocolate bar treat – initially to “cheer up” his teddy. Alfie then cheekily decides that the whole bar is far too much for the teddy and that he should eat the rest himself.
Levi Boorer, customer development director, comments; “Kinder continues to go from strength to strength and we remain committed to investing in our core, whilst also growing our range through the addition of great new products. Kinder Chocolate lives by its strapline ‘Invented for kids, approved by mums’ and has been carefully developed for mums who are consciously seeking out great tasting and appealing treats for their kids. Our latest TV campaign has succeeded at striking a chord with mums, thanks to its playful yet informative nature, and we aim to help drive category growth even further with this latest piece of activity.”
Source: Sweets and snacks europe