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Business in Chocolate initiative

February 15th, 2014

house-of-dorchesterHouse of Dorchester, a British chocolatier, is launching a new brand initiative – ‘Business in Chocolate’. The new initiative is designed specifically to target the corporate/promotional market.

The company is set to launch a collection of six luxury chocolate offerings, supplied with a customised branded sleeve. The corporate collection includes:

One chocolate box (£1.99)
Three chocolate box (£2.99)
Six chocolate box (£4.99)
Twelve chocolate box (£8.99)
Personalised 50 g chocolate bar (milk and 70% dark)
Pictorial Slims (milk or 70% dark)

Commercial manager, Annie Carter, who is spearheading the launch says, “The undisputed premium positioning of House of Dorchester chocolates, together with the artisan hand finishing techniques and quintessential British heritage associated with the brand, all combine to deliver a natural gifting proposition which we are keen to introduce to the corporate audience. We’ve been thrilled with the response to date and have a number of initiatives planned for 2014 to support our entry into this new market sector”.

Source: Sweets and snacks europe

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