Since then, Belcolade has become synonymous for superior tasting real Belgian chocolate and the trusted chocolate supplier for thousands of chocolate professionals around the world. Back in the Eighties, when many of Belgium’s large flagship chocolate companies were taken over by foreign groups, Puratos decided to protect one of the most precious elements of Belgium’s culinary heritage: real Belgian chocolate. As a result, in 1988, Puratos launched a new brand offering the finest quality chocolate produced exclusively in Belgium – in Erembodegem, west of the Belgian capital. The new brand was Belcolade – actually more than just a new brand but rather the culmination of a collective passion for the great taste of real Belgian chocolate.
Over the last 25 years, Belcolade has become known and respected for its superior taste and quality, and as a result, it is used by thousands of chocolate professionals around the world.
Mr. Eddy Van Belle, Chairman of the Board of Puratos Group and one of the driving forces behind Belcolade, comments: “Belcolade stands for real Belgian chocolate, which is a unique combination of taste, processing and creativity, all produced in Belgium with the greatest respect for the chocolate making tradition and with an everlasting passion for the product. Over the last 25 years, I have seen Belcolade grow into the global player it is today, and I am convinced that our continued investments.