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Cargill introduces new brand of feed additives

November 15th, 2013

cargill-logoCargill Animal Nutrition, through its Provimi business, introduced on Nov. 12 PROMOTE, a new global brand and line of feed additives. 

Feed additives play an increasingly important role in animal nutrition as livestock producers seek new ways to enhance performance, improve feed conversion and address changing consumer demands, Cargill said. Cargill’s Provimi business will globally roll out PROMOTE in the coming months.

“The combination of an expanding emerging-market middle class – which demands more protein-rich diets – along with growing consumer sensitivity toward feed inputs and animal welfare, is putting new pressure on animal producers to boost performance and do so in more sustainable ways,” said Gilles Houdart, marketing director of additives for Cargill Animal Nutrition. “Our customers’ success is critical to our goal of meeting the nutritional demands of a growing world. PROMOTE is our platform for developing, sourcing, testing and bringing to market highly consistent feed-additive solutions and helping our customers succeed in a fast-growing, highly dynamic market.”

Benefit categories and specific products included in the PROMOTE line of additives include:
Essential-oil and organic acid-based products for monogastrics designed to promote growth and gut health – Biacid, Provimax, Cinergy, Prohacid.

Source: World Grain

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