The initial order placed is for over 36,000 Rocky Road (Road Rocking Choc Choc Block) and Peanut Heaven (Nutty Crunchy Caramel Munchie) wrapped Broderick’s bars, which will be stocked in selected retail outlets throughout Switzerland.
All of the products are hand-made in the company’s family-run, Dublin-based bakery, using high quality ingredients including Irish butter and Belgian chocolate.
Barry Broderick says: “The Swiss are famous for their chocolate so to sell our chocolate bars within such a discerning marketplace of chocolate lovers is a real vote of confidence in our brand. We couldn’t ask for a better endorsement of our quality standards and recipes.”
Broderick’s products are already stocked by retail outlets in France, Germany, Denmark, Iceland, Japan, Russia and Dubai, and are available in Selfridges and Amazon in the UK and via a wide retail network in Ireland.
The company also has a strong presence within the UK and Irish foodservice sectors, as Broderick explains: “Approximately 20% of our current sales are within the UK foodservice sector, where we have secured 12 distributors to date. Our UK sales have increased by 40% over the past two years and we expect considerable further growth as awareness of our range of premium, hand-made tray bakes, wrapped bars and cakes increases.”
Source: Sweets and snacks europe