Hershey plans to voluntarily provide front-of-pack nutrition information to make it simple and easy for consumers to make choices about the role of confectionery in their lifestyle. The new labelling will be rolled out in the second half of 2013. The company will also be updating its website to provide consumer-friendly access to nutrition information.
In addition to front-of-pack labelling Hershey participates in the Children’s Food and Beverage Advertising Initiative (CFBAI), voluntarily committing not to advertise to children under 12 years of age.
Also, in 2012 Hershey launched Simple Pleasures chocolates containing 30% less fat than the average leading milk chocolates.
Source: Sweets and Snacks Europe