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Bakeries compete in Nestlé Crunch ‘Birthday Showdown’

April 19th, 2013

nestle-ukNestlé is hosting a month-long competition to determine which U.S. bakery can conjure up the best Crunch-inspired birthday treat.

In honor of Nestlé Crunch candy bar’s 75th birthday, Nestlé is hosting a month-long competition to determine which U.S. bakery can conjure up the best Crunch-inspired birthday treat.

Of the 15 competing bakeries, the top three finalists will be selected by consumer vote on Facebook to compete in a grand prize bake-off. The overall winner will be chosen by the Nestlé Crunch culinary team, along with baker and celebrity chef Carla Hall.

The bakeries vying win the “Nestlé Crunch 75th Birthday Showdown” are:

  • Cakeology, Boston
  • Casey’s Cupcakes, Orange County, Calif.
  • Coolhaus, Los Angeles
  • Crumbs Bake Shop, New York
  • Cupcake and Cookie, Los Angeles
  • Dia Doce, Philadelphia
  • Frosted Bakery, Tomball, Texas
  • Kickass Cupcakes, Boston
  • Lutz Bakery, Chicago
  • Molly’s Cupcakes, Chicago
  • Sift Cupcake + Dessert Bar, San Francisco
  • Society Bakery, Dallas
  • Sweet E’s Bake Shop, Los Angeles
  • Sweet Mandy B’s, Chicago
  • Three Brothers Bakery, Houston

Voting is open until April 21 at Facebook.com/NestléCrunch. All participating bakeries will be sampling or selling their Nestlé Crunch-inspired treats throughout the contest period.

“As an all-American treat invented and still made today in the USA, Nestlé Crunch is thrilled to celebrate its first 75 years with our fans and some of the nation’s top bakeries,” spokesperson Tricia Bowles, of Nestlé USA Confections & Snacks, said in a statement. “There’s no sweeter way to celebrate this milestone than by having award-winning bakeries and pastry chefs create new Crunch-inspired treats, just like many of our fans do at home every day.”

Source: Modern Baking

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