Based on the flavours of Heinz Beanz, Tomato Ketchup and HP Brown Sauce, the first line comprises pastry slices in four variants: Classic Heinz Beanz, Heinz Beanz with Cheddar Cheese, Heinz Beanz with Spicy Meatballs and Heinz Beanz with Smoky Sausage. All have an RRP of GBP1.50 (US$2.27).
In addition, the food giant has launched a line of sauce-topped pork sausage rolls with a choice of Heinz Tomato Ketchup, HP Brown Sauce, and Heinz Ploughman’s Pickle. These are available in four-packs and have an RRP of GBP1.00 and GBP1.50 for four-pack.
Heinz teamed up with Peter’s Foodservice to manufacture, market, and sell the products under license. The April launch will be supported by an integrated PR and marketing campaign.
Source: Just Food