Nestlé’s financial results highlight the UK and Ireland as growth markets for the company in 2012 despite the tough economic environment. Nestlé UK & Ireland delivered growth by responding to the changing shopping habits of UK consumers, particularly in the growing online, convenience and discounter sectors.
Sales of Kit Kat increased in 2012. The tough economy has not diminished consumers’ commitment to Fairtrade. Following the success of Fairtrade Kit Kat 4-finger in recent years, Kit Kat 2-finger achieved Fairtrade certification in January 2013. Kit Kat 2-finger is now the second biggest Fairtrade product in terms of individual products sold, second only to bananas.
Milky Bar (10.5%), Rolo (29.3%) and Yorkie (27.7%) were the value growth highlights for a division that saw 2.5% value growth. Kit Kat‘Choose a Chunky Champion’ campaign was a success with Chunky Peanut Butter returning to shelves in June 2012, a significant factor in Chunky’s 16% value growth. Yorkie’s growth was fuelled by its return to TV for the first time in ten years.
Nestlé also announced it will create 400 new jobs as the company continues its £500 million investment programme.
Chairman & CEO of Nestlé UK & Ireland, Fiona Kendrick, says, “2012 was a strong year for Nestlé UK & Ireland. Our consumers are adapting to the tough economic climate by changing the way they shop. We have grown our business by responding to this new reality, particularly in fast growing channels such as online shopping, convenience stores and discounters, as well as the more traditional outlets.”
Source: Confectionery Production