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Perfetti Van Melle looks to Burma

November 30th, 2012

DKSH has entered into an agreement with Perfetti Van Melle for the marketing, sales and distribution of Perfetti Van Melle’s range of candies and soft chews across all trade channels in Myanmar.

Perfetti Van Melle is a leading confectionery company, producing and distributing candies in more than 150 countries worldwide, including many well-known household brands such as Mentos, Fruitella, Alpenliebe, Golia, Happydent, Vivident, Big Babol, Airheads, Chupa Chups, and Smint. As a leading confectionary specialist with over 19,000 employees, Perfetti Van Melle ranks third in the global confectionery market and is the leader in Asia.

“With the lifting of sanctions by the EU and the USA, Myanmar is a very promising market with significant opportunities, also for the confectionary products from Perfetti Van Melle. Both companies have been partnering for many years in New Zealand, and we are very much looking forward to this important extension of our cooperation with Perfetti Van Melle in Myanmar where we foresee similar success,” says Somboon Prasitjutrakul, global Head Business Unit Consumer Goods, DKSH.

“Myanmar is today in the midst of significant political and economic reforms. In recent months, we have seen more changes in this country than over the past decade. DKSH has been operating in Myanmar for more than 15 years and employs presently over 800 specialists in the nation, mainly providing services to the fast moving consumer goods and healthcare industries,” comments Dr Joerg Wolle, president & CEO of DKSH Group. “As a pioneer in this market, we have a well-established capillary distribution network and excellent infrastructure on the ground. We are optimally positioned to help companies with their market entry and expansion in Myanmar. Following the extended isolation from the outside world, there is significant demand for Western products. Despite the currently low disposable income levels, this emerging market with a population of more than 54 million people offers promising growth potential.”

Luca Parodi, vice president, Perfetti Van Melle comments, “Perfetti Van Melle’s brands are household names worldwide, and we are looking forward to leveraging DKSH’s comprehensive network and deep local expertise in Myanmar for sales, distribution, and support services to launch and grow our brands in the country, which is a very complex market with high entry barriers for us as a Western company.”

Source: Sweets and Snacks Europe

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