By extending the certification across the most popular of the Kit Kat range, an extra 800 million bars a year will now carry the mark, becoming the first mainstream brand in the biscuit aisle to gain Fairtrade certification.
Nestlé will now purchase an additional 5,300 tonnes of sustainable cocoa from Fairtrade farmer co-operatives in the Ivory Coast. The announcement has been made possible by nine additional farmer co-operatives in the Ivory Coast supplying Fairtrade certified cocoa for Kit Kat. As Fairtrade co-operatives, the 4,500 new farmers will not only receive a price that covers the costs of sustainable production but also receive an additional premium to invest in their community or business development projects of their choice, such as improving healthcare and schools.
Ciaran Sullivan, managing director of Nestlé Confectionery UK & Ireland says, “Today’s news is the next step on our journey toward a sustainable supply of quality cocoa and our commitment to certify all our Kit Kats in the UK & Ireland. From January 2013, over 1.2 billion Kit Kats will now carry the mark on two and four Finger Kit Kats, supporting in total over 7,000 farmers.
He continues, “Farmers in the Nestlé Cocoa Plan receive benefits such as new plantlets, farmer training and new schools for their communities. Ivorian farmers badly need our support and this move will help even more cocoa farmers and their families build a positive long term future.”
Mike Gidney, interim executive director of the Faitrade Foundation, says,“This is sweet news not only for the farmers and communities but also for consumers. We know how much Kit Kat 4-Finger going Fairtrade has been able to transform communities in the Ivory Coast – for example, The Fairtrade certified co-operative Kavokiva has already been able to develop a variety of community projects including health insurance for all members and their families with their Fairtrade premiums. We are very excited now that Kit Kat 2-Finger is going Fairtrade as we will be able to work in partnership with Nestlé to extend further benefits to cocoa farming communities in the Ivory Coast.”
Ivorian farmer Kouame Fasseri has appeared on the back of the Fairtrade 4-Finger Kit kat since launch and is one of the 2,500 members of the Kavokiva co-operative that has provided the cocoa for the bar.
Fasseri says,“When you buy Fairtrade, it is small farmers like me who benefit. The Premiums not only provide additional cash for all members but it pays for our health insurance, a decision we took together. Nestle has been a very good partner to us, and helped us through Fairtrade and invested in providing new cocoa trees for us, as many of our trees were old and are expensive to replace.”
Source: Sweets and Snacks Europe