Guylian and Titanic are joining forces in a consumer promotion that will be announced in the chocolate brand’s TV campaign starting on 29 October. A 20 second commercial celebrating the collaboration around the launch of Titanic 3D on DVD and Blue Ray will air on ITV3, More4, E4, Sky Living, Sky News, Watch and Alibi and reach 17.3 million ABC1 females aged between 25 and 55 years.
In addition, the Guylian website will host a Titanic competition page exclusively for UK consumers which will run alongside the ad campaign in October and November. For the chance to win incredible prizes including a Panasonic 47” ET50 3L LED Smart TV, luxury lifestyle products from Aspinal of London and Lancome and Guylian Luxury Belgian Chocolate Assortment boxes, consumers will be encouraged to seek inspiration from the love story of Titanic’s Jack and Rose and declare their love for Guylian on the website. Central to spreading the word and inviting fans to participate in this great promotional activity will be Guylian’s Facebook and Twitter platforms.
The third prong in Guylian’s Christmas campaign is the launch of their first sales website www.guylianshop.co.uk. From October onwards, Guylian chocolates will be available to buy 365 days a year, meaning that enjoying a box of Belgium’s finest has never been so accessible.
Source: Sweets and snack seurope