Cargill to share Truvia stevia leaf extract development insights at Benefiq 2012

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Food and beverage manufacturers from around the world will have the opportunity to learn about stevia formulation from a category leader during Benefiq 2012 when John Fry, a principal consultant for Cargill Health & Nutrition, presents a seminar titled, Truvia® Stevia Leaf Extracts – Calorie-Free Sweetener from the Stevia Leaf. Benefiq 2012, an international meeting on health ingredients, takes place Sept. 25-27 at the Quebec City Convention Center in Quebec, Canada.

A growing number of consumers are actively seeking great tasting foods and beverages that help them meet their healthier lifestyle needs. While this consumer need presents real opportunities for food and beverage manufacturers, products formulated with the wrong sweeteners, or in the wrong way, miss capturing their full value in the marketplace. Fry’s seminar, based on more than 70,000 hours the Truvia® business has spent mastering the art of stevia leaf extract formulation, will review why the sweetness, intensity, potency and taste quality of stevia leaf extracts are the right choice for creating great-tasting foods and beverages that meet consumers’ desires for reduced calories and sugar.

“Naturally-sweetened, reduced-calorie products are among the fastest growing products in the global marketplace,” said Breah Ostendorf, global commercial manager for Truvia® stevia leaf extract. “We can demonstrate why brands that are first on the shelf with great-tasting solutions using Truvia® stevia leaf extract can capture significant market and mind share. After just four years on the market in the United States, Truvia® natural sweetener is the number-two sweetener in the sugar substitute category overall.”