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United Biscuits re-launches its store trade website

August 3rd, 2012

United Biscuits UK, a manufacturer of snacks, biscuits, and cakes, has revamped its trade website to offer independent retailers a wider range of tools and category advice to help them boost sales and profits.

The re-launch includes the addition of a profit calculator, downloadable POS, best-seller range guides, regular competitions and incentives, and selling tools to provide market insight in a bid to help give retailers a competitive edge.

As 69% of trips to convenience stores are unplanned, it is vital retailers make sure they stock the right products in the right way to help them take advantage of the impulse purchase occasions.

UB’s Perfect Store can help retailers plan their range as it offers advice on the best-selling lines and provides tailor made planograms to suit store types and fixture size.

Details of must-stock lines across Crisps and Snacks, Cake, Biscuits and Eat Now Biscuits are available in an easy-to-search format by store type, alongside full range lists.

A Top 20 Calculator will further allow retailers to check they are stocking the most profitable range for them by enabling stores to calculate how much of the core range they are stocking, including the value of missed sales opportunities from any lines not stocked.

The revamped website also includes tools to help outlets calculate profits from running meal-deals or multi-buy promotions. By entering product and deal details into the Meal/Snack Deal Calculator, retailers can understand the likely sales increases and margin implications of offering items on promotions such as 3-for-2.

A Top Tips section also provides promotional ideas covering PMPs, Meal Deals, Snacking Link Deals and Eat Now Biscuits. Downloadable POS on the site includes a number of standard poster and shelf barker templates that can be personalised by retailers to include details of their offers.

Retailers can check the site regularly for details of competitions and latest NPD as well as updates to the testimonials page which features real-life business building case-studies from retailers that have implemented UB Perfect Store advice and benefitted financially from the results.

The revamp of the site has been designed to provide advice and support for independent retailers, whilst helping to enhance the shopping experience for shoppers.

Emma Turner, Impulse Sales Director, UBUK, commented:

“It is essential that retailers stock the lines that consumers want and Perfect Store will help them do that.

“Our revamped site allows users to instantly access simple advice and support for their business.

“There’s a huge opportunity for independent retailers to grow their sales by making sure they follow some straightforward merchandising principles, and by simply stocking the right range.

“The new tools on our easy-to-use website will help retailers make the most of their space by stocking the lines that will work for them and in way that appeals to shoppers.”

Source:  Food & Drink Innovation Network

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