Sweetdirect delivers a lot of lolly

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Palmer and Harvey’s Sweetdirect has sold its 15 millionth Chupa Chups lollipop.

Since starting to stock this iconic brand three years ago they have been at the top of the sales bestsellers list, with 20,000 a day flying out off the vans.

Sweetdirect is the biggest distributor of single Chupa Chups lollies to the UK independent sector. These numbers are only set to rise with 2,000 new distribution points having been added to the Sweetdirect network this June.

Over the years Sweetdirect has worked with Perfetti Van Melle, to bring Chupa Chups NPD to independent retailer’s shelves quicker than any other route to market.

Sweetdirect is part of the largest direct to store van sales operation in the UK, visiting 20,000 independent retailers every three weeks. The team offers category expertise and delivers the bestselling confectionery brands at competitive prices with exclusive promotions, alongside free merchandising and POS, which result in incremental sales and profit for every customer visited.

Source: Sweets & Snacks Europe