This report provides the results for the Bakery & Cereals market in France from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Marketers in the Bakery & Cereals market in France face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market in France they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.
Key Topics Covered:
2 Consumer Segmentation, Group Value and Trend Influence
3 Consumption Analysis
4 Brand vs. Private Label Choices
5 The Share of Consumers influenced by Trends
6 Consumption Impact: Market Valuation
7 Retailer Choice, Switching and Category Share
- ITM (Intermarch)
- Louis Delhaize
- Metro Group
- Systme U
For more information here
Source: Research and Markets