On his visit to Fi Europe 2011 in Paris last week Charles Rivkin, the US Ambassador to France and Monaco, chose to emphasise the importance of the food industry to the global economy in this time of austerity.
“In today’s economy there’s nothing more important than having shows like this to promote trade,” he said.
He reaffirmed his country’s belief that there is an enormous opportunity for trade between the EU and America when it comes to agricultural products.
“It’s agricultural exports that America excels in and they are central to our National Export Initiative,” said Rivkin. “We have some of the best growers and producers on the planet, and focusing on the things that we do well is central to our national economic strategy.”
Source: Ingredients Network