Fi Europe 2011 sets new records

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Fi Europe and Ni 2011 has exceeded the expectations of exhibitors, visitors and organisers alike. Indeed pre-registration for this year’s show was 20% up on the previous show and the 15,000-plus people came through the doors on the first day fo the show, 19% ahead of 2009’s first day attendance.

“It’s not just about the numbers, though,” said Nick Ornstien, portfolio director for food at UBM, who is responsible for the show. “Every stand seems to have meetings taking place. The feedback from the exhibitors has been extremely positive: they note not only the high number, but also the high quality, of this year’s visitors. They’ve also been very positive about how the show looks, and what a good place it is to do business.”

“We’ve been very happy with the reaction this year,” said Mattius Van Uffelen, head of sales, Europe and UK at Taura. “The feedback has been incredibly positive.”

“We met more people in one day at the show than we had met in 10 years of working away in the South of France,” said Jean-François Picard, marketing manager at Nattives

A global show

With exhibitors coming from more than 50 countries, and visitors coming from more than 100 countries, Fi Europe and Ni is a European show in name only. “The fact is,” said Ornstien, “it is now a global show.”

Ornstien is also enthusiastic about the show’s innovations, with over 80 entries for this year’s Fi Excellence Awards and double the number of products on display in the new products zone.

“What we’re seeing is an industry that is very positive and very confident,” said Ornstien. “We’re seeing not just new products, but new companies. There’s a lot of energy and spirit on the show floor.”

The future

Fi Europe celebrates its 25th birthday this year. How does Ornstien believe the show will look in 25 years’ time?

“In an increasingly digital age, shows like this will become even more important,” he said. “Businesses are placing even more value on the opportunity to network face-to-face, to meet people they have only previously met via email. Fi Europe will not only still be happening in 2036 – it will be even bigger than it is today.”

What about 2013 in Frankfurt? “The floor plan is already open, and we’re seeing enormous interest in the show from this year’s exhibitors,” said Ornstien. “We’re very much looking forward to seeing everyone again in two years’ time.”

Source: Ingredients Network